Politics4All, the Business Council of Alabama (BCA), the Alabama Democratic Party, and the Alabama Republican Party would like to invite you and your staff to a workshop on Social Media Marketing where you can learn how to leverage this powerful medium.
When?
October 8, 2009 – 8:00 am – 12:00 pm
Registration: (includes continental breakfast)
Where?
Renaissance Montgomery Hotel & Convention Center
201 Tallapoosa Street
Montgomery, Alabama 36104-2662
Meeting room: MGM 7
Who should attend?
If you’ve been wondering, “What is social media and why would I ever use it?” or “How can I better understand this technology and integrate social media into my group’s activities?” then this workshop is for you.
Social media is everywhere, whether it’s a well-known site like Twitter and Facebook or a niche site like Politics4All.com. Today people are logging on and using these platforms to find old friends, let you know what they had for lunch, and even trying to be your elected official. Social media technology has allowed individuals and organizations like these take control of their message.
- Candidate for political office or current office holders
- Association/Non-Profit sector personnel, including:
- Executive and Asst. Executive Directors
- Communications personnel
- Governmental affairs personnel
- Legislative support staff
- Marketing Directors
- Membership coordinators
- Lobbyists
- Governmental consultants
- Government employees, including:
- Communications personnel
- Community relations personnel
What will you learn?
- Fully understand the role of social media as a marketing tool
- Understand the integration of social media with traditional marketing objectives
- Learn what social media strategies are most appropriate for your objective
- See how other individuals and political and non-profit groups are using social media
We will be giving away 10 Digital Handshake books at the Workshop!
The Digital Handshake
Seven Proven Strategies to Grow Your Business Using Social Media
by Paul Chaney, the Social Media Handyman
Even today’s most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Learn more
Speaker Information
- Mr. Paul Chaney, The Social Media Handyman, @pchaney
- Ms. Lindsay Waits, Outreach Director, Conservation Alabama, @lindsaywaits (Former Director of Communications, Alabama Democratic Party)
- Mr. Philip Bryan, Communications Director, Alabama Republican Party, @philipalgop
- Hon. Cam Ward, Alabama House of Representatives, District 49, @repcamward
Workshop Agenda
8:00 – 8:45 am
Registration and Continental Breakfast
8:45 – 9:00 am
Welcome
9:00 – 9:45 am
Social Media 101 – Paul Chaney, The Social Media Handyman
9:45 – 10:00 am
Break
10:00 – 10:30 am
Using Social Media to run effective candidate and issue campaigns
- Lindsay Waits, Conservation Alabama, (Former Director of Communications, Alabama Democratic Party)
– Philip Bryan, Communications Director, Alabama Republican Party
10:30 – 11:00 am
Staying in touch with constituents: Old game, new tools
– Rep. Cam Ward, Alabama House of Representatives, District 49
11:00 – 11:30 am
Leveraging Social Media for Individuals and Groups
– Paul Chaney, The Social Media Handyman
11:30 – 12:00 pm
Panel Discussion on Social Media
Please Join Our Communities
Sponsors
Tweetup – Meetup
Come join us for a Tweetup/Meetup the night before the workshop – http://twtvite.com/y36047
Workshop Registration
Registration at door: (may not include continental breakfast)
